A new distribution channel.
Without giving up the craft.
MVINE partners with wineries — from family estates to global houses — to bring their vintages to a digital-native generation. We build the rails: provenance, storytelling, logistics, and a global community of collectors who care.
Global storytelling
Reach a Web3-native audience that values craft, scarcity, and provenance — built around your label.
On-chain provenance
Every bottle carries a verifiable passport. From cellar to collector, the story is sealed.
Liquidity for collections
Marketplace flow turns inventory into a living asset class — without disrupting your retail.
Curated, not commoditised
We onboard with care. Quality over quantity is a protocol-level rule, not a slogan.
Clear deal. Long-term aligned.
Three tiers with transparent revenue splits, allocation pools and obligations. Final terms are signed in a Master Partnership Agreement (MPA) after KYB.
Founding House
Co-design the protocol. Set the standard.
- •Direct seat in the Provenance Council (governance)
- •1 hero campaign per quarter on the front page
- •Reserved $MVINE allocation: pro-rata share of the 4% Founding pool
- •Inaugural Bottle Passport drop (limited mint, lifetime royalties)
- •Priority IRL: tastings, tours, and Season finale dinner hosting
- •Dedicated curator + monthly storytelling production support
70% / 20% / 10% — winery / protocol / community treasury · No platform fee on first 12 months
Premium
Boutique to global names. Curated onboarding.
- •Featured rotation in the Cellar marketplace
- •Bottle Passport minting with on-chain provenance
- •Quarterly storytelling slot (campaign, IRL event, or interview)
- •Reserved $MVINE allocation from the 2% Premium pool
- •Co-marketing with creator program (paired ambassadors)
65% / 25% / 10% — winery / protocol / community treasury · 2.5% platform fee post month 12
Standard
Verified estates. Self-serve onboarding.
- •Bottle Passport minting (verified provenance)
- •Standard placement in the Cellar marketplace
- •Optional creator-program collaboration
- •Eligibility for the merit-based $MVINE bonus pool
60% / 30% / 10% — winery / protocol / community treasury · 3.5% platform fee
What we ask. What we guarantee.
- KYB verification
Corporate documents, winery licence, beneficial-owner disclosure. Standard MiCA-aligned process.
- Authenticity bond
Refundable bond proportional to the on-chain inventory. Released after redemption window.
- Provenance integrity
Every digital bottle is signed by your private key (or our custodial co-signing service for non-technical estates). One token, one bottle.
- Quality-over-quantity floor
Minimum AVG retail value €40 / bottle for the digital cellar. We protect collector value, not chase volume.
- No exclusivity, no DTC disruption
MVINE is additive. You keep your distribution, retail, importer, and DTC channels intact.
- Audited treasury
Protocol revenue and reserved allocations are publicly auditable on-chain. No off-ledger discretion.
Questions before applying?
Reach the partnerships team directly — we answer every email within 2 business days.